Vodacom – VodaPay

Worked in collaboration with VMLY&R to launch the first ever ‘super-app’ VodaPay. The app combines digital shopping, lifestyle and financial services on one platform for both consumers and businesses. This was a 360 campaign that involved TV, Digital, OOH, Social and radio. Johanna Agency was mainly responsible for the TV, OOH and radio elements.

Conceptualised by Johanna Agency. Produced by VMLY&R.