Mazda BT-50

We helped Mazda to launch the new generation bakkie, the Mazda BT-50. In a very tightly contested SUV category, the premium BT-50 needed a message that was going to make it stand out from its competitors. So, we came up with the idea that the BT-50 is more than just a bakkie.

Conceptualised by Johanna Agency. Produced by Grey.